Compete in the attention economy

From idea to IPO, we work with tech companies, VCs and enterprises to create content people remember.

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What we do

Our services take clients beyond leads. We build audiences.


  • Messaging and positioning
  • Thought partnership and ideation
  • Content function strategy
  • Full account planning


  • All written content
  • Video and audio
  • Journalism-as-a-Service
  • Design & data visualisation


  • Execution of strategy
  • Account delivery & management
  • Newsletter-as-a-Service
  • Social platform management


  • Full strategy & planning
  • Audience development
  • Bespoke metrics & reporting
  • Personal brand-building

Discover how we build an account

Find out more

From seed to stock market

We're proud to work with some of the fastest-growing, most exciting businesses in the world.

What our clients
are saying

“Their conception of content as media has allowed us to build an extremely high-quality publication that is meaningful to founders as well as our wider ecosystem.”

Mike Arpaia, Founding Partner at Moonfire

“The team’s embedded, hands-on approach doesn’t just deliver results; it makes them part of our team.”

Griff Parry, Co-founder and CEO at m3ter

"I needed a content team that could match our GTM in both ambition and pace of growth. That’s exactly what HSG has provided. If you see content as a priority, work with HSG."

James Dunne, Global Content Manager, Atlas

“I ABSOLUTELY F***ING LOVE the concept. I learned more about [my topic] than I have in decades in the sector. Genuinely the best thing I've read in ages… and it’s phenomenally well written!”

Another partner, at a different firm, getting revved up over a piece reframing his sector

“They are the best in the business.”

The refrain of a partner at a global firm based in the Nordics when referring us to portcos

“HSG are dangerously good.”

One function lead to another at a US-based investor, $100m AUM

our team

HSG is a team of over 60 journalists, writers, researchers, developers, content strategists and audience development specialists.

We write for the likes of Bloomberg, The Economist, Forbes, The FT and WIRED. We've led content at, Klarna, Dext and Onfido, and have worked with VCs like Accel, Index, Mosaic Ventures and Kindred Capital.

Some of us are in-house, others are freelance. This means we can spin up teams of world-leading talent.

Meet the team
Team Member HarryTeam Member TobyTeam Member DarcyTeam Member Harriet

Ready to
get started?

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