Compete in the attention economy

From idea to IPO, we work with tech companies, investors and enterprises to build content-first comms functions that cut through the noise.

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What we do

Our services take clients beyond leads. We build audiences.

Strategy

Messaging and positioning
Thought partnership and ideation
Content function strategy
Full account planning

Production

All written content
Video and audio
Journalism-as-a-Service
Design & data visualisation

Operations

Execution of strategy
Account delivery & management
Newsletter-as-a-Service
Social platform management

Distribution

Full strategy & planning
Audience development
Bespoke metrics & reporting
Personal brand-building

Discover how we build an account

Find out more

From seed to stock market

We're proud to work with some of the fastest-growing, most exciting businesses in the world.

What our clients
are saying

“I am in love with you guys. Everything about this feels so right.”

Ron Holifield, Co-founder and President at Civic Marketplace

“If you're looking for someone who 'gets' it in terms of building out a content strategy to foster a community around your events these guys can help.”

Kerry Lenihan, Head of Marketing & Customer Engagement at TAC Insights

“The HSG team is a second brain for us. From our B2B messaging and positioning to strategic content ideation and production, we trust them to deliver and know they're on hand day-to-day to support. Working with senior members of the sales, content, PR, marketing and events teams, they’re a crucial part of our growing B2B segment. Having them on hand not only helps us to create editorial-level, lead-generating content, it frees up the time of the wider team to focus their efforts across other key areas of the business.”

Carl Hazeley, CEO, Finimize

"I needed a content team that could match our GTM in both ambition and pace of growth. That’s exactly what HSG has provided. If you see content as a priority, work with HSG."

James Dunne, Global Content Manager, Atlas

“The team’s embedded, hands-on approach doesn’t just deliver results; it makes them part of our team.”

Griff Parry, Co-founder and CEO at m3ter

“Their conception of content as media has allowed us to build an extremely high-quality publication that is meaningful to founders as well as our wider ecosystem.”

Mike Arpaia, Founding Partner at Moonfire

“I ABSOLUTELY F***ING LOVE the concept. I learned more about [my topic] than I have in decades in the sector. Genuinely the best thing I've read in ages… and it’s phenomenally well written!”

Another partner, at a different firm, getting revved up over a piece reframing his sector

“They are the best in the business.”

The refrain of a partner at a global firm based in the Nordics when referring us to portcos

“HSG are dangerously good.”

One function lead to another at a US-based investor, $100m AUM

Meet
our team

HSG is a team of over 100 journalists, writers, videographers, researchers, content strategists and audience development specialists.
‍
We write for the likes of Bloomberg, Reuters, The Economist, Forbes, The Wall Street Journal, The FT, The Times, Business Insider and WIRED. We've led content at Checkout.com, Klarna, Dext, Visa and Onfido, and have worked with investors like Accel, Index and EQT, and institutions ranging from Deloitte to Dyson, SAP to Goldman Sachs.
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Some of us are in-house, others are freelance. This means we can spin up teams of world-leading talent.

Meet the team