Specialism and focus are things that we really value at Moonfire. Working with HSG has been a great exhibition of the power of specialism and focus applied to professional services. Their conception of content as media has allowed us to build an extremely high-quality publication that is meaningful to founders as well as our wider ecosystem.
The team at HSG have seamlessly embedded themselves within our team and have brought strategy, ideas, and processes which percolate beyond just content. We're proud to have them as partners!
HSG joined our journey early, and they have shaped it. For us, excellent content had to be baked in from the off, and my first conversation with Harriet was enough to convince us of their approach.
From foundational messaging, to positioning us as a category-definer, their input forms the fabric of our marketing, communications, and our GTM. The team’s embedded, hands-on approach doesn’t just deliver results; it makes them part of our team.
Co-founder and CEO
We run VC Moonfire’s content end-to-end: a full content build-out, including publication Pulse, the team’s newsletter, and LP Update production and management.
We also support across distribution, social media strategy and copy production.
A 65% open rate on email content, a 30% click-through rate to Pulse, and multiple founders, tier-one financiers and fellow investors sign up to Moonfire’s newsletter every week.
Our first publication, targeting the world’s most ambitious CFOs and finance teams – the most important audience for most of our clients.
Launched in October 2022, we already have thousands of readers. Subscribe today.
Interested in partnering with Balance Sheet? Let us know!