At our core is great content

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Content strategy & production

We develop the strategy and deliver end-to-end content production, distribution and measurement for you. Our strategic work, which will be bespoke to your needs and stage, covers:

  • Full support across content build-out: we’ll set goals and OKRs with you, tying content creation to revenue growth. 
  • Content planning, including creating clusters, mapping and calendars.
  • Creating a framework so you can do this consistently and sustainably.
  • Audience and market mapping and research.Optimising existing content.
  • Project management of content production.
  • Ad hoc support copy support. For example: web copy tweaks, award submissions.
  • Ideation support, including requisite story-mining calls.
  • Providing thought partnership to contributors. 
  • Briefing writers, editing their work and managing the editing process for you.
  • Support across design & creative.
  • Advisory on distribution of content – how & where.
  • Social media support, including advice on engagement and growth, and providing pro forma copy to use across platforms. 
  • Advisory on measurement of content – what & how?

Content production

You’ve got a strategy and resource in-house, but need external support with creation. Our team of journalists and writers can help. We cover all content streams:

  • Thought leadership: op-eds, blogs, articles, data-driven pieces.
  • Journalism-as-a-service: content authored by our journalist writers, capitalising on their storytelling prowess and own audiences.
  • Day-to-day owned content: traditional content marketing, case studies, product guides, factsheets, boilerplates, interviews, Q&As and press releases.‍
  • Product and operational content: sales and marketing documents, in-product and web copy.
  • Operational content: brand and copy guidelines, style guides and company-wide – or team-specific – templates, boilerplates and decks.
  • Translation & transcreation: content for existing and new markets, with coverage of most European languages and Mandarin.
  • Strategic content: books, reports (including data crunching & modelling), papers, bids and large strategic projects, like naming exercises.

And we have a third strand to our business, which enables us to combine content and advisory services:

Messaging injections: creating a fit-for-purpose value story that you can immediately deploy across your team, website and other assets.
Perception audits: canvassing your target audiences to develop an accurate understanding of where you sit in your market, and make informed recommendations for future brand, comms and content work.    
Fundraising materials:
go-to-market & asset-creation for funds looking to raise from institutions.

Harriet and her team are the best providers I've ever worked with; process, turnaround and quality of work. I couldn't recommend them highly enough.

Vlad Radu — Head of Growth, Moonfare