What
We do
Does your content create leads and build audience?
Our
Approach
In the age of the internet and AI, decent content marketing has already been largely automated. It will continue to mean less and less for growth. Your value-add is content that goes beyond your offering – content that capitalises on the knowledge and expertise of your people, and says something interesting and useful.
Your content needs to be so good people will pay for it. That’s how you compete in the attention economy. This means owning topics that are of macro importance, being helpful to both specific and broader groups, and confidently defining the category in which you operate.
It means competing with the traditional media companies that speak about and explain your market. Over time, it will mean companies creating circular economies for themselves: educating individuals who then become their employees and customers.
Consider the software company that inspires and trains engineers and future builders; the healthtech that does the same for doctors.
This is how HSG approaches content. We’ve honed our craft, creating content for over 50 fast-growth tech companies and investors.
Our services
We pride ourselves on offering what can’t be captured on a rate card. At the same time, we have a full-bodied approach to content that we know works. Here’s how we break it down.
Strategy
Why content, for whom, and what it should be. Goals tied to growth, a structure that allows continual uplevelling, and becoming your second brain.
- Messaging and positioning
- Thought partnership and ideation
- Content function strategy
- Full account planning
Production
Content that rivals tier-one publications. Run end-to-end, with a process that makes life easy. Experts and writers matched to you.
- All written content
- Video and audio
- Journalism-as-a-Service
- Design & data visualisation
Operations
From social posts for leadership to managing your newsletter backend, a smooth-running content function requires sleeves rolled up.
- Execution of strategy
- Account delivery & management
- Newsletter-as-a-Service
- Social platform management
Distribution
Creating good content is only half the battle. You need to get it in front of an engaged audience, and establish a feedback loop. Until then, we haven’t succeeded.
- Full strategy & planning
- Audience development
- Bespoke metrics & reporting
- Personal brand-building
HSG
In action
Every HSG client is different. Here are some examples of how our accounts come together.
