What
We do
Does your content create leads and build audience?
A CONTENT-FIRST APPROACH TO COMMS
Our Approach
Today’s media landscape is more complex, more fluid and more crowded than ever.
Traditional media outlets are no longer all-powerful gatekeepers for the audiences you need to reach. At the same time, AI makes it possible for anyone to produce a near-infinite stream of (mostly bad) content.
In this environment, decent content marketing or low impact media coverage is not sufficient to drive growth or differentiate your brand.
You need to be able to tell your own story –and demonstrate your relevance– in a way that will capture and hold the attention of the audiences you need to reach. This means content that goes beyond your core offering and adds real value in the form of knowledge, expertise or insight. It means confidently defining the category in which you operate and being unafraid to take on topics that are of macro importance.
Our content-first approach to communications helps tech companies, investors and enterprises rise to meet this challenge. From messaging and positioning through to strategy development, production and execution across earned, owned and social media, we help businesses define and tell their stories in a way that builds trust, influence and reach.
To find out more, get in touch at hello@hsgadvisory.com.
Our services
We take a full-bodied approach to content-first comms. And we pride ourselves on offering what can’t be captured on a rate card. Here’s how we break it down.
Strategy
Why content, for whom, and what it should be. Goals tied to growth, a structure that allows continual uplevelling, and becoming your second brain.
- Messaging and positioning
- Thought partnership and ideation
- Content function strategy
- Full account planning
Production
Content that rivals tier-one publications. Run end-to-end, with a process that makes life easy. Experts and writers matched to you.
- All written content
- Video and audio
- Journalism-as-a-Service
- Design & data visualisation
Operations
From social posts for leadership to managing your newsletter backend, a smooth-running content function requires sleeves rolled up.
- Execution of strategy
- Account delivery & management
- Newsletter-as-a-Service
- Social platform management
Distribution
Creating good content is only half the battle. You need to get it in front of an engaged audience, and establish a feedback loop. Until then, we haven’t succeeded.
- Full strategy & planning
- Audience development
- Bespoke metrics & reporting
- Personal brand-building
HSG
In action
Every HSG client is different. Here are some examples of how our accounts come together.
