If you haven’t nailed your message, or your positioning in relation to GTM, it can be hard to embark on a coherent content build-out. We bottom out and document this, typically through a value story, priming your business for a content function build-out.
You need to know why you’re producing content, for whom and what that content should be. We’ll bottom this out, then set goals and OKRs that tie content to revenue growth. Day-to-day, we work alongside you via your HSG Slack channel and content dashboard – a god view of everything being produced and how to utilise it.
We will run production of content end-to-end. We live in the trenches: we’ll ideate with and for you, provide thought partnership to leadership, spin up social copy and pull out multiple pieces of content from one source. We enhance our content with high-level expert research, data visualisation and journalism-as-a-service.
Producing content is only worthwhile if you can demonstrate its impact. We get your content in front of an audience (not just potential leads) – sometimes down to specific individuals. We’re concerned with how the content is being engaged with, not simply that it is.
Video & audio are our newest areas of focus, but we approach them in the same way we do written content: your business goals, and the stories that get you there.
Our video and audio capabilities are led by two former senior BBC video journalists and producers, who work across the HSG client base.