Your content partner.

Today, every business can be a media company.

Get in touch →

We can get you there.


  • Content strategy and planning
  • Thought partnership and ideation
  • End-to-end production
  • Video & audio
  • Journalism-as-a-service


  • Messaging injections
  • Fundraising positioning
  • Audience development
  • Content distribution & measurement
  • Video workshops
Find out more →

Who we work with

We work with VC and investment firms, tech companies (especially B2B SaaS and fintech startups & scaleups) and established enterprises.

From seed to stock market, we're proud to work with some of the fastest-growing, most exciting businesses in the world.

Moonfire Ventures

Specialism and focus are things that we really value at Moonfire. Working with HSG has been a great exhibition of the power of specialism and focus applied to professional services. Their conception of content as media has allowed us to build an extremely high-quality publication that is meaningful to founders as well as our wider ecosystem.

The team at HSG have seamlessly embedded themselves within our team and have brought strategy, ideas, and processes which percolate beyond just content. We're proud to have them as partners!

Mike Arapaia
Founding Partner


HSG joined our journey early, and they have shaped it. For us, excellent content had to be baked in from the off, and my first conversation with Harriet was enough to convince us of their approach.

From foundational messaging, to positioning us as a category-definer, their input forms the fabric of our marketing, communications, and our GTM. The team’s embedded, hands-on approach doesn’t just deliver results; it makes them part of our team.

Griff Parry
Co-founder and CEO

Case study: Moonfire Ventures

We run VC Moonfire’s content end-to-end: a full content build-out, including publication Pulse, the team’s newsletter, and LP Update production and management.

We also support across distribution, social media strategy and copy production.

A 65% open rate on email content, a 30% click-through rate to Pulse, and multiple founders, tier-one financiers and fellow investors sign up to Moonfire’s newsletter every week.

Moonfire PulseRead Now →

We had a founder in the modern data stack space reply to an outreach email from an associate saying they appreciated our thinking in the space, having read Pulse, Moonfire’s HSG-led newsletter. Target audiences of one matter for VCs.

Mattias Ljungman — Founder & Managing Partner at Moonfire

You're in good hands

HSG is a team of over 60 journalists, writers, researchers, developers and content strategists working across clients and projects.

Some of us are in-house, others are freelance. This means we can spin up the most focused and specialised team for what you need: you’ll always be working with world leading talent.

The HSG team writes for the likes of the Telegraph, Bloomberg, The Economist, Forbes, Wired, Sifted, The Wall Street Journal, CNBC and The Times. We have writers who have led content in-house at some of Europe’s leading tech firms, like, Klarna, Dext and Onfido, and have worked with top VCs like Accel, Index and Mosaic Ventures, Kindred Capital and across their portfolios. 

Harnessing your audience

Our first publication, targeting the world’s most ambitious CFOs and finance teams – the most important audience for most of our clients.

Launched in October 2022, we already have thousands of readers. Subscribe today.

Interested in partnering with Balance Sheet? Let us know!